Web design is changing rapidly.
We now live in a super-fast world where people access websites from all kinds of devices, and customers are bombarded with more information than ever before.
Web design for many years has been much more than simply having a web presence. Your customers need to find you first, and when they get there, you need to give them a great experience.
When a customer leaves your website, they must be convinced that you are the right person for the job, or at the very least interested in wanting to find out more.
But many of today’s websites simply don’t provide enough information to customers. They don’t provide enough information so a customer can make the journey from “I have no idea who you are” to “I’d like to find out more.” Welcome to the world of content marketing.
Have a look at your website and put yourself in the shoes of your customer, using the kind of value judgements you make when visiting other people’s websites. Would you buy from yourself? Would you trust yourself? Would you find enough information to prove that you’re the right person for the job?
We’ve got to ask all these questions and more if we’re to improve our game and in particular, play a better game than our competitors. Search engine rankings are earned, not freely given. Customers approach websites with a sense of distrust that must be transformed in to curiosity, then enthusiasm for your product.
It’s not just about what you do once in a while. It’s about what you do every day, continuously over time that makes the difference.
But if you’re losing market share, or you’re not doing enough business, or worse still, you’re struggling to find customers, it’s absolutely imperative to commit to the journey of making sure your website inspires customers, not simply hit the back button.
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August 22, 2013 No Comments