There is no doubt that trade shows can be highly profitable. But with it also comes the challenge to really stand out.
Sub10 Systems asked us to design their exhibition stand for the Mobile World Congress in February 2013. A technology company specialising in wireless backhaul, they asked us to develop a concept which would help them stand out in the busy trade show held in Barcelona each year.
Our design response was to go bold or go home. Whilst the backhaul units they sell are relatively innocuous, we took inspiration from their existing brand colours to make a striking display with a perspective that drew visitors in.
During the Mobile World Congress Texas Instruments announced a collaboration with Sub10 Systems and Vodafone used the Sub10 Liberators as part of their stand too (see 3rd picture).
For this project, we also designed an A5 brochure to promote their new range of e-band backhaul devices.
March 26, 2013 No Comments